From Vision to Reality: Preparing for a Branding Photography Session

A successful branding session starts long before you step in front of the camera. With the right preparation, you can ensure your photos reflect your vision and resonate with your audience.

Step 1: Clarify Your Brand Vision

Ask yourself:

1. What message do I want my photos to convey?

2. Who is my ideal client?

3. What emotions or vibes do I want to evoke?

Step 2: Plan Your Wardrobe

Choose clothing that aligns with your brand colors and feels authentic to you. Less is MORE in branding wardrobe planning! Keep your outfits focused, using one or two pieces that are bold, spunky, fun, or wild, and let the rest of your choices complement the statement piece. Also, opt for pieces that make you feel confident and comfortable. Your LUVJOY Branding Photoshoot isn't the place to feel uncomfortable in your outfit for the sake of fashion. Here, we honor and embody fashion, functionality, fit, and Fabulousness!

Step 3: Select the Right Props and Locations

Incorporate items that represent your work, such as tools of your trade, products, or meaningful decor. Choose locations that reflect your brand’s personality, whether a cozy studio or an outdoor setting. Based on location, lighting and time are two critical components to create a successful session. Optimizing natural light by scheduling sessions early morning and mid-evening provides soft and even lighting to capture your inner and outer light just RIGHT! Mid-day lighting can offer harsh shadows that distort facial features and make it uncomfortable to shoot in during warmer seasons. During your connection call, we will provide you with a variety of options to maximize the feel and flow of your session for the best lighting, backdrop, and feel!

Step 4: Mindset Matters

Take time to center yourself before the session. Meditate, journal, or listen to music that inspires you. A calm, positive mindset makes all the difference. Bonus points when you move your body!! Remember, it's all about the energy! So when you take the time to prepare for your session energetically, you are sowing seeds of what your audience, potential clients, and the world will see and feel in however you use your images. Think about alltures, business pitches, podcast covers, news articles, interviews, blog posts the email signa, email campaigns, and TV spotlights that you will use them for. This is casting vision for the larger journey you're taking! So, show up for YOURSELF and take the time to energetically prepare to shine!

Step 5: Trust the Process

Relax and let the magic happen. Your photographer (that’s me!) will guide you through the session to ensure you feel comfortable and confident every step of the way.

Invitation to Act

Don’t wait for the perfect moment; create it! Take that leap of faith and book your session today! The world is waiting for your unique and powerful contributions, and with the right branding photography, you can showcase your passion and purpose like never before. Let your courage shine and inspire others to do the same!

Let’s bring your brand vision to life with a session tailored just for you. Contact me to start planning your perfect branding photoshoot here.

With so much love, light, and joy,

Janeen